Fractional Chief Revenue Officer for B2B companies

Sales strategy and sales system implementation for growth-stage companies.

Let me tell you my story

MY STORY

Most recently, I served as Commercial Director at startups that had just raised millions of dollars to accelerate sales.

I noticed a pattern. It appeared both at the companies I worked for and at many other B2B companies that had achieved product-market fit and needed to scale revenue.

Founders drive the first million dollars in sales. But when it is time to scale, the way you sell has to change completely.

You need to build a strategy, hire a team, and implement sales processes and systems. And you need to do it fast.

The fractional CRO model brings proven know-how to this intensive phase.

A sales structure to accelerate growth Conceptual chart with Sales on the vertical axis and Months on the horizontal axis, without numerical values. Strategy, processes, team, and systems form a four-part panel connected to a red point. The black growth line starts on the left and continues as a dotted line from that point, while the blue curve accelerates with the support of this sales structure. Sales Months Strategy Processes Team Systems
Explore my method

METHODOLOGY

* Illustrative timeline, adjusted to the client's needs and circumstances

Phase 1: Define the Ideal Customer and Value Proposition Months 1-2

  • Ideal Customer Profile (ICP) segmentation matrix
  • Review of the value proposition and use cases by segment
  • Market sizing (TAM/SAM/SOM)
  • Sales playbook development
  • Prioritized target account list

Phase 2: Build the Structure and Strategy Months 3-4

  • Sales organization design
  • Incentive and commission model
  • Hiring and team building
  • Consultative selling training (MEDDPICC)

Phase 3: Design Sales Processes Months 5-6

  • Sales funnel stage definition
  • CRM implementation and/or configuration
  • Sales materials development
  • Pricing

Phase 4: Implement a Lead Generation Strategy Months 7-8

  • Lead generation strategy
  • Budget and media mix
  • Campaign and landing page setup
  • Content calendar

Phase 5: Accelerate the Sales Team and Complete the Handover Months 1-10

  • Design and management of pipeline reviews and quarterly business reviews (QBRs)
  • Support in client meetings
  • Sales team coaching
  • Handover

TESTIMONIAL

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Jonathan G. Garzon

Jonathan Garzon Head of Digital Business and Innovation

Cecoban

ABOUT ME

Roberto Gaudelli Barbosa

Roberto Gaudelli Barbosa

Technology executive passionate about the digital economy and the way the Internet is transforming the world.

I have more than 15 years of experience in technology sales, including the past 10 in fintech. I worked for Visa in Mexico and the United States, as well as at well-funded Series A technology startups such as Prometeo, NovoPayment, and Linio.com.

I hold a bachelor's degree in Communications from Ibero and an MBA from IPADE.

My experience was built at

CONTACT

Get in touch and let's talk about your sales challenges.

Roberto Gaudelli Barbosa

+52-444-142-0261

roberto@rgb.services